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X-WR-CALDESC:Events for SRMAP Events
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TZID:Asia/Kolkata
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20230926T140000
DTEND;TZID=Asia/Kolkata:20230926T150000
DTSTAMP:20260421T092149
CREATED:20230925T003800Z
LAST-MODIFIED:20250806T115847Z
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SUMMARY:Significance of AI in Marketing and Business
DESCRIPTION:The business domain is a highly evolving and dynamic sector that utilises modern-day tools and technology to propel various fields including marketing and branding. The Paari School of Business is organising a guest talk on September 26\, 2023\, titled “AI and Generative AI-Powered Marketing” by Mr Laxminarayanan G\, Senior Vice President and Global Delivery Head of Polestar Solutions. The session will delve into the significance and impact of AI-powered marketing on the management sector. \nJoin the session for an insightful lecture! \nAbout the Speaker \nMr Laxminarayanan G is an experienced management consultant with extensive experience in providing AI\, Analytics and Digital Marketing consulting to many Fortune 500 companies over the last 16 years. He has played leadership roles in various firms including Deloitte and PwC. He is a management graduate from IIM Lucknow and has a postgraduate diploma in AI/ML. He is also a visiting faculty in IIM Kolkata\, IIM Lucknow and IIM Amritsar engaged in teaching modern-day tools and techniques to students. He has been associated with several top b schools in mentoring and teaching students in the AI and marketing domain. He is also an avid speaker at different industry forums and a regular guide to several MSMEs through CII and NASSCOM.
URL:https://events.srmap.edu.in/event/significance-of-ai-in-marketing-and-business/
LOCATION:Tiered Classroom\, 5th Floor\, Admin Block
CATEGORIES:Departmental Events,Events,Management Events
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BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20230926T153000
DTEND;TZID=Asia/Kolkata:20230926T163000
DTSTAMP:20260421T092149
CREATED:20230925T041700Z
LAST-MODIFIED:20250806T115806Z
UID:141951-1695742200-1695745800@events.srmap.edu.in
SUMMARY:Kanchan Khera Delibrates on Entrepreneurship: An Adventure With A Purpose
DESCRIPTION:In the current society\, individuals who are capable of creating or providing job opportunities are highly valued over job seekers. However an entrepreneur’s job is precarious\, it tends to push one’s limits and can be both exciting and perilous at the same time\, making an entrepreneur nothing short of an adventurer! In the words of Peter Drucker\, an Austrian-American management consultant\, educator\, and author\, “the entrepreneur constantly searches for change\, responds to it and exploits it as an opportunity”. Tune in to Ms Kanchan Khera as she speaks on Entrepreneurship: An Adventure With A Purpose organised by Paari School of Business on September 26\, 2023. \nAbout the Speaker \nMs Kanchan Khera is the CEO and founder of Zykrr\, a cutting-edge technology company that is transforming the way we think about experience management. Ms Khera’s professional journey began at McKinsey & Company\, one of the world’s leading management consulting firms\, where she led the Global Survey Solutions team along with managing a portfolio of digital products and solutions. She honed her expertise in digital\, strategy\, operations\, and organizational design\, working closely with top executives and industry leaders. \nAt Zykrr\, Kanchan is leading a team of talented developers\, designers\, and experienced specialists\, all working together to create solutions that drive meaningful business outcomes. With a deep understanding of technology and a passion for delivering exceptional customer experiences\, Kanchan is revolutionising the way we think about experience management and helping businesses around the world unlock the full potential of their customer relationships.
URL:https://events.srmap.edu.in/event/kanchan-khera-delibrates-on-entrepreneurship-an-adventure-with-a-purpose/
LOCATION:Tiered Classroom\, 5th Floor\, Admin Block
CATEGORIES:Departmental Events,Events,Management Events
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