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TZID:Asia/Kolkata
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Kolkata:20260309T090000
DTEND;TZID=Asia/Kolkata:20260413T170000
DTSTAMP:20260417T090456
CREATED:20260225T041329Z
LAST-MODIFIED:20260225T041609Z
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SUMMARY:FDP on Teaching Communication in the Global Classroom
DESCRIPTION:The Department of Literature & Languages\, Easwari School of Liberal Arts (ESLA) is organising a Five-fay Faculty Development Programme on “Teaching Communication in the Global Classroom: Academia\, Industry\, and Employability Perspectives” on March 09 – 13\, 2026. \nThe Five-Day Faculty Development Programme is designed to empower research scholars and early-career faculty with contemporary\, practice-oriented approaches to communication pedagogy in higher education. Aligned with the vision of NEP 2020 for multidisciplinary\, skill-based\, and learner-centred education\, the programme addresses the evolving demands of global classrooms and professional environments. \nThe FDP offers focused sessions on academic\, workplace\, intercultural and critical communication skills\, digital and multimodal pedagogies\, curriculum design\, and innovative assessment practices. It aims to provide a valuable platform for emerging educators to strengthen their pedagogical expertise and professional impact in today’s dynamic educational landscape. \nList of Speakers \n\nDr Uttaran Dutta\, Arizona State University\, Arizona\, USA\nDr Jayshree Chakraborty\, IIT Kharagpur. (Retired)\nDr Shilpee Dasgupta\, IIM Ranchi\nDr Sayantan Mukherjee\, IIM Indore\nDr Chandreye Mukherjee\, IIM Visakhapatnam\nDr Ridhima Tiwari\, IIT Dharward\nDr Santosh Mahapatra\, BITS – Pilani (Hyderabad)\nDr Dibyakusum Ray\, IIT Ropar\n\nRegistration Fee \n\nFaculty Members: Rs. 1000/- Research Scholars: Rs. 750/-\nNo registration fee for internal (SRM AP) Participants\n\nPayment link: https://payment.collexo.com/pay-fee/srm-university-ap\nRegistration Form Link: https://forms.gle/hctYsCS2WbDBMPvx7  \nJoin us to engage\, learn\, and grow in global communication education. \nClick to view the programme schedule.
URL:https://events.srmap.edu.in/event/fdp-on-teaching-communication-in-the-global-classroom/
LOCATION:Online event
CATEGORIES:Departmental Events,English,Events,Homepage Events
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DTSTART;TZID=Asia/Kolkata:20260326T120000
DTEND;TZID=Asia/Kolkata:20260326T130000
DTSTAMP:20260417T090456
CREATED:20260312T050803Z
LAST-MODIFIED:20260312T050803Z
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SUMMARY:The Role of Avatars in Shaping Consumer Experiences
DESCRIPTION:Paari School of Business (PSB) is organising a distinguished lecture titled “When Technology Becomes Social: The Role of Avatars in Shaping Consumer Experiences” on March 26\, 2026. The lecture will be delivered by Dr Shashank Singh Pawar\, Assistant Professor in the Marketing area at Amrita School of Business\, Amrita Vishwa Vidyapeetham\, Kollam\, Kerala. \nAbstract \nThe rapid integration of artificial intelligence into digital environments is transforming how consumers interact with brands and services. One prominent development is the increasing use of AI- driven avatars that serve as interactive representatives of organisations in online platforms such as customer service\, digital retail\, and brand communication. Unlike traditional interfaces\, avatars function as social actors by incorporating humanlike cues that shape consumer perceptions and experiences. Their visual appearance\, humanlikeness\, and expressive behavior influence how consumers evaluate credibility\, authenticity\, and the overall relevance of interactions. Consumer responses to avatars operate through multiple psychological mechanisms. Cognitively\, avatars affect perceptions such as psychological distance and informational value\, while affectively they can evoke emotions such as warmth\, humor\, and perceived similarity. Socially\, avatars foster a sense of presence\, rapport\, and personalization that resembles interpersonal communication. Understanding these mechanisms is essential for designing avatar experiences that enhance consumer engagement and create meaningful interactions in increasingly technology-mediated marketplaces. \nAbout the Speaker \nDr Shashank Singh Pawar is an Assistant Professor in the Marketing area at Amrita School of Business\, Amrita Vishwa Vidyapeetham\, Kollam\, Kerala. He is a Fellow of Management (FPM) in Marketing from the Goa Institute of Management\, Goa\, and has over eight years of teaching experience. His research lies at the intersection of consumer behaviour\, digital marketing\, and technology-mediated service interactions\, with a particular focus on how consumers respond to AI-enabled service avatars and digital interfaces. His work has been published in Computers in Human Behaviour (ABDC A)\, and his ongoing research is under review at leading journals\, including the Journal of Business Ethics\, Journal of Service Management and Acta Psychological. His research employs rigorous methodological approaches\, including experimental research designs\, structural equation modelling\, and qualitative analysis using NVivo and MAXQDA.
URL:https://events.srmap.edu.in/event/the-role-of-avatars-in-shaping-consumer-experiences/
LOCATION:Tiered Classroom\, 5th Floor\, Admin Block
CATEGORIES:Departmental Events,Events,Homepage Events,Management Events
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