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TZID:Asia/Kolkata
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DTSTART:20210101T000000
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DTSTART;TZID=Asia/Kolkata:20221210T190000
DTEND;TZID=Asia/Kolkata:20221210T190000
DTSTAMP:20260422T101224
CREATED:20221205T234200Z
LAST-MODIFIED:20250821T133659Z
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SUMMARY:Unravelling the perceptions on Time!
DESCRIPTION:Humankind has always been enthralled by the ever-intriguing concept of Time and its perceived nature. This complex phenomenon with the scientific deliberation of its absolute or relative nature\, has been extensively discussed in literature\, creative arts\, and scientific academia. The Department of English is organising a webinar titled “Time and Apocalypse” on December 10\, 2022. Distinguished writer and physicist Prof. Vandana Singh is the keynote speaker of the session. Dr Soni Wadhwa\, Assistant Professor\, Department of English\, who is teaching the open elective course titled Time Travel Narratives (that includes Prof Singh’s two time travel stories as well) would be engaging Prof Singh in an interaction. The webinar will expound on the tenets of Time and its cultural notions in perceiving modern-day crisis phenomena such as climate change. \nAbstract \n“Time” is one of the most used words in English\, but it is also one of the least understood and most perplexing – as a phenomenon as well as an idea. In this talk\, Prof. Vandana Singh will explore the physics of time while focusing on the two extreme views of time\, absolute and relative. The view held by Isaac Newton is that time is absolute and it has also taken root in different cultures as the only truth about time. The view held by Albert Einstein is that time is relative\, a subject that has inspired much speculative fiction and science fiction films such as those dealing with time travel. Prof Singh will talk about these different views of time as well as alternative cultural conceptions that offer new insights as we confront modern-day apocalypses such as the unfolding horror of climate change. \nAbout the Speaker \nProf. Vandana Singh is an Indian science fiction writer and physicist\, and a professor of physics and environment at Framingham State University in the US. While her background is in theoretical particle physics\, her current academic work is on a transdisciplinary conceptualization of the climate crisis. She is a 2021 Climate Imagination Fellow at Arizona State’s Center for Science and the Imagination\, where\, along with three other international science fiction writers\, she worked on climate fiction in the lead-up to the UN COP 26 Climate Conference in Glasgow in November 2021. Her book of short stories Ambiguity and Other Machines was a finalist for the 2019 Philip K. Dick Award and the Crossword Book award. She is a winner of the Carl Brandon Parallax Award for her novella Distances. Her work has been published in numerous magazines and anthologies and has frequently been reprinted in Year’s Best anthologies. \nJoin the webinar for an exciting session on the complexities and challenges of understanding Time!
URL:https://events.srmap.edu.in/event/unravelling-the-perceptions-on-time/
LOCATION:Online event
CATEGORIES:Departmental Events,English,Events
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BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20221217T140000
DTEND;TZID=Asia/Kolkata:20221217T150000
DTSTAMP:20260422T101224
CREATED:20221215T234400Z
LAST-MODIFIED:20250821T133648Z
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SUMMARY:Advertising: A Creative Market of Jingles and Slogans!
DESCRIPTION:Advertisement jingles are not just associated with marketing of a product or service\, but deeply resonates with nostalgia that brings a chain of childhood memories back to present. The catchy slogans and jingles of old ads of Maggi\, Parle G\, and Amul\, are imprinted on our memories even though some stopped telecasting or has been upgraded with trendier versions. The Department of English organises a webinar on “Advertising: Crazy or Cool?” on December 17\, 2022. The session will be addressed by Ms Srinjayi Sengupta\, Copy Supervisor at Ogilvy\, the Mumbai chapter of the internationally acclaimed advertising agency. Ms Sengupta will provide insight into the advertising world’s complications through an engaging webinar. \nAbstract \nThe funniest definition of advertising is that it’s something that happens on TV when one goes to the bathroom! We’ve all bragged about how annoying ads are. And yet\, they are also among our most memorable moments. Think of the old Maggi\, Parle G\, Amul\, or Fevicol ads that have stayed with us as examples of innocent childhood desires or cravings for solutions in adolescence and young adulthood. In the form of catchy slogans and jingles\, we remember wondering about the outlandish\, yet marvelous treats these ads promised: a colorful candy\, a cool image\, a yummy snack\, a relief for mom from all the drudgery and pain. All this and more! In this interaction\, Ms Srinjayi Sengupta would talk about advertising as she has consumed and produced giving us a ride into the world of ideas with all its speedbumps of execution. Come and spend some time listening to how ads are made and unmade\, idea by idea. \nAbout the Speaker \nMs Srinjayi Sengupta has been a writer for most of her life and a copywriter for the last seven years. She is currently with the advertising agency Ogilvy in Mumbai and has been working on brands such as Asian Paints\, JSW\, Delhi Capitals\, and Polycab. When she is not writing\, she spends her time reading books (sometimes) and memes (most of the time).
URL:https://events.srmap.edu.in/event/advertising-a-creative-market-of-jingles-and-slogans/
LOCATION:Zoom
CATEGORIES:Departmental News,English,Events
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