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TZID:Asia/Kolkata
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TZOFFSETFROM:+0530
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DTSTART:20250101T000000
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BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260901T090000
DTEND;TZID=Asia/Kolkata:20260902T160000
DTSTAMP:20260831T135657
CREATED:20260825T060952Z
LAST-MODIFIED:20260825T060952Z
UID:146359-1788253200-1788364800@events.srmap.edu.in
SUMMARY:CYBERNOVA 2026: Cybersecurity & Artificial Intelligence
DESCRIPTION:The Department of Computer Science & Engineering\, in association with GDG on Campus at SRM University-AP\, is organising a two-day workshop titled “CYBERNOVA 2026: Cybersecurity & Artificial Intelligence”. The session will feature Mr D Sai Satish\, Founder & CEO of Indian Servers\, as the expert resource person. \nMr D Sai Satish is a cybersecurity expert\, ethical hacker\, and the author of “Hacking S3crets”. He brings extensive practical experience as an active trainer and speaker across domain topics including network security\, vulnerability assessment\, and threat intelligence. \nThe workshop is designed to cover key areas including cybersecurity fundamentals\, ethical hacking techniques\, AI/ML applications for threat detection and security automation\, as well as digital safety and data privacy practices. \nKey Details \n\nDate: September 1–2\, 2026\nTime: 09:00 AM – 04:00 PM\nVenue: Auditorium (X-Lab)\, SRM University-AP\nTopic: CYBERNOVA 2026 — Cybersecurity & Artificial Intelligence\nResource Person: Mr D Sai Satish (Founder & CEO\, Indian Servers)\n\n 
URL:https://events.srmap.edu.in/event/cybernova-2026-cybersecurity-artificial-intelligence/
LOCATION:APJ Abdul Kalam Auditorium
CATEGORIES:CSE Events,Departmental Events,Events,Homepage Events,Workshop
ATTACH;FMTTYPE=image/png:https://events.srmap.edu.in/wp-content/uploads/2026/08/Home-page-image-1-1-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260902T150000
DTEND;TZID=Asia/Kolkata:20260902T170000
DTSTAMP:20260831T135657
CREATED:20260827T084847Z
LAST-MODIFIED:20260827T084847Z
UID:146405-1788361200-1788368400@events.srmap.edu.in
SUMMARY:University Level Lecture - A Journey Through Data Over the Past Five Decades: What do our students of UG\, PG & Doctoral learn from this?
DESCRIPTION:SRM University-AP is organising a University Level Lecture titled “A Journey Through Data Over the Past Five Decades: What do our students of UG\, PG & Doctoral learn from this?”. The session will feature Dr Chebrolu Pulla Rao\, Senior Professor in the Department of Chemistry and Retired Institute Chair Professor from IIT Bombay\, as the expert speaker. \nDr Chebrolu Pulla Rao is a distinguished academician and Retired Institute Chair Professor from IIT Bombay\, currently serving as a Senior Professor in the Department of Chemistry. He brings decades of experience in academic research\, higher education pedagogy\, and interdisciplinary data applications. \nThe session is expected to benefit undergraduate\, postgraduate\, and doctoral students\, as well as faculty members interested in the evolution of data analytics\, artificial intelligence\, machine learning\, and modern research methodologies. \nAbstract \nThis talk aims to follow the path of the rich transformation that took place in nature and tune of the data over the past five decades and the sudden jump that took place in the past one-half to one decade by bringing the role of AI & ML in every facet and approach of our teaching\, research and innovation. Thus\, the talk connects the points placed on the map of “data then → data now” using the examples concerned to our UG\, PG and Doctoral studies. Let us see what all we will learn from this and the need to integrate these transformations into our new routine. \nKey Details \n\nDate: September 02\, 2026 (Wednesday)\nTime: 03:00 PM\nVenue: Homi J Bhabha Block-ALC-1\nTopic: A Journey Through Data Over the Past Five Decades: What do our students of UG\, PG & Doctoral learn from this?\nSpeaker: Dr Chebrolu Pulla Rao (Senior Professor\, Department of Chemistry; Retired Institute Chair Professor\, IIT Bombay\n\n 
URL:https://events.srmap.edu.in/event/university-level-lecture-a-journey-through-data-over-the-past-five-decades-what-do-our-students-of-ug-pg-doctoral-learn-from-this/
LOCATION:ALC 1\, Homi J Bhabha Block
CATEGORIES:Departmental Events,Events,Homepage Events,University Event
ATTACH;FMTTYPE=image/png:https://events.srmap.edu.in/wp-content/uploads/2026/08/A-Journey-Through-Data-Over-the-Past-Five-Decades-homepage.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260904
DTEND;VALUE=DATE:20260905
DTSTAMP:20260831T135657
CREATED:20260827T133248Z
LAST-MODIFIED:20260828T053944Z
UID:146428-1788480000-1788566399@events.srmap.edu.in
SUMMARY:GENESIS 2026
DESCRIPTION:The IEEE SRM AP Student Branch\, in association with the Directorate of Alumni Relations at SRM University-AP\, is organising “GENESIS 2026”\, a 36-hour national-level hackathon and developer conference. \nThe event provides a collaborative platform for student innovators to build prototypes\, receive industry mentorship\, and solve real-world problems. Participants will benefit from interactive networking opportunities\, hands-on guidance\, and competing for awards from a total prize pool of ₹1\,25\,000. \nThe hackathon is open to developers\, technology enthusiasts\, and student teams interested in software development\, rapid prototyping\, and industry-driven innovation. \nKey Details \n\nDate: September 04–06\, 2026\nEvent Type: 36-Hour National-Level Hackathon & Developer Conference\nTeam Size: 1–5 members\nPrize Pool: ₹1\,25\,000\nOrganiser: IEEE SRM AP Student Branch & Directorate of Alumni Relations\, SRM University-AP
URL:https://events.srmap.edu.in/event/genesis-2026/
LOCATION:SRM University-AP
CATEGORIES:Alumni Relations,Departmental Events,Events,Homepage Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260907
DTEND;VALUE=DATE:20260909
DTSTAMP:20260831T135657
CREATED:20260831T034104Z
LAST-MODIFIED:20260831T034104Z
UID:146446-1788739200-1788911999@events.srmap.edu.in
SUMMARY:Internal Hackathon for Smart India Hackathon (SIH 2026)
DESCRIPTION:The Directorate of Entrepreneurship & Innovation at SRM University-AP\, in association with the Ministry of Education\, is organising the “Internal Hackathon for Smart India Hackathon (SIH 2026)”. The hackathon aims to encourage student teams to innovate\, collaborate\, and solve real-world challenges. \nThe event serves as the internal selection round for students preparing to participate in the national-level Smart India Hackathon 2026. \nTeam Requirements \n\nTeam Size: Exactly 6 students per team.\nDiversity Rule: Every team must include at least 1 female team member per SIH guidelines.\nComposition: Cross-disciplinary teams mixing academic streams and years are encouraged\, but all 6 members must belong to SRM University-AP (inter-college teams are not allowed).\nCommunication: Every team must designate one member as the team leader for all official communication.\nTeam Naming: The team name must be unique and cannot contain the institute’s name.\n\nKey Details \n\nDate: September 07–08\, 2026\nRegistration Deadline: August 28\, 2026\nVenue: SRM University-AP\nEvent: Internal Hackathon for Smart India Hackathon (SIH 2026)\nOfficial Portal: https://sih.gov.in/
URL:https://events.srmap.edu.in/event/internal-hackathon-for-smart-india-hackathon-sih-2026/
LOCATION:SRM University-AP
CATEGORIES:Departmental Events,Entrepreneurship Event,Events,Homepage Events
ATTACH;FMTTYPE=image/png:https://events.srmap.edu.in/wp-content/uploads/2026/08/Home-page-image-1-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260909T150000
DTEND;TZID=Asia/Kolkata:20260909T160000
DTSTAMP:20260831T135657
CREATED:20260825T111654Z
LAST-MODIFIED:20260825T112007Z
UID:146385-1788966000-1788969600@events.srmap.edu.in
SUMMARY:Seminar Series - Sustainable Investment: Maintaining Portfolio Performance While Reducing The Carbon Footprint
DESCRIPTION:The Paari School of Business at SRM University-AP is organising a Research Seminar titled “Sustainable Investment: Maintaining Portfolio Performance While Reducing The Carbon Footprint”. The session will feature Rituparna Sen\, Associate Professor in the Applied Statistics Division at the Indian Statistical Institute\, Bangalore\, as the expert speaker. \nRituparna Sen holds a PhD in statistics from the University of Chicago and is an elected member of the International Statistical Institute. She has authored over thirty research papers and a book titled Computational Finance with R\, served as an editor for leading statistical journals\, and received multiple prestigious accolades\, including the Young Statistical Scientist Award. \nThe session is expected to benefit students\, researchers\, and faculty members interested in sustainable finance\, computational statistics\, portfolio management\, and climate-aligned investment strategies. \nAbstract \nAmid the global crisis of climate change\, urgent action is imperative. In this study\, we develop two types of decarbonized indices\, which render a dynamic hedging approach for passive investors. Focusing on long-term returns with minimal active trading and risk exposure\, we create the decarbonized indices for NIFTY-50\, a benchmark index for the Indian market. Proposed methodology relies on suitable optimization techniques to choose the portfolio weights that minimize the tracking error while significantly reducing carbon footprints. These indices are shown to perform better than existing benchmarks\, especially during major climate events. In ongoing work\, we use tail risk measures instead of variance to control the risk of the portfolio. \nKey Details \n\nDate: September 9\, 2026 (Wednesday)\nTime: 03:00 PM to 04:00 PM\nVenue: Level 5\, Tiered Classroom\, Homi J Bhabha Block\nTopic: Sustainable Investment: Maintaining Portfolio Performance While Reducing The Carbon Footprint\nSpeaker: Rituparna Sen (Associate Professor\, Applied Statistics Division\, Indian Statistical Institute\, Bangalore)
URL:https://events.srmap.edu.in/event/seminar-series-sustainable-investment-maintaining-portfolio-performance-while-reducing-the-carbon-footprint/
LOCATION:Tiered Classroom\, 5th Floor\, Admin Block
CATEGORIES:Departmental Events,Events,Homepage Events,Management Events
ATTACH;FMTTYPE=image/png:https://events.srmap.edu.in/wp-content/uploads/2026/08/Rituparna-Sen-Homepage.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260916T150000
DTEND;TZID=Asia/Kolkata:20260916T160000
DTSTAMP:20260831T135657
CREATED:20260825T105325Z
LAST-MODIFIED:20260825T105325Z
UID:146364-1789570800-1789574400@events.srmap.edu.in
SUMMARY:Seminar Series - Deeper Agreements\, Policy Uncertainty\, And Cross-Border Services Expansion
DESCRIPTION:The Paari School of Business at SRM University-AP is organising a Research Seminar titled “Deeper Agreements\, Policy Uncertainty\, And Cross-Border Services Expansion”. The session will feature Dr Banantika Datta\, Assistant Professor at Jagdish Sheth School of Management (JAGSoM)\, Bengaluru\, and Visiting Professor at IIM Amritsar\, as the expert speaker. \nDr Datta holds a PhD in Economics from IIM Bangalore and is an economist specialising in international trade\, services trade\, labour mobility\, and development economics. She has extensive experience across academia and industry\, having conducted research projects with the World Health Organization (WHO) and worked in risk management at Deloitte. \nThe session is expected to benefit students\, researchers\, and faculty members interested in international trade\, economic policy\, global services markets\, and development economics. \nAbstract \nThis paper examines how services provisions within trade agreements shape services trade expansion and explores the mechanisms causing this impact. While the existing literature in international business and trade establishes that agreements increase trade\, limited attention has been paid to how deeper agreements affect the global services markets. This paper argues that service provisions within trade agreements enhance service exports by moderating trade uncertainty between trading partners\, thereby enhancing the institutional environment within which firms operate. Unlike goods trade\, services trade is highly regulation-intensive\, contract-dependent\, and sensitive to policy reversals. Consequently\, uncertainty surrounding market access\, transaction costs\, regulatory recognition\, and dispute settlement mechanisms can significantly deter cross-border expansion by service providers. Increasingly\, goods trade is supported by several services\, which can result in higher exports of enabling and supporting services. Therefore\, the paper examines the impact of service provisions within trade agreements by accounting for the volume of goods trade. The findings confirm that service provisions in trade agreements significantly enhance bilateral services exports\, even after accounting for goods trade\, advocating the need for deeper trade agreements with substantial commitments\, strengthening institutional credibility between partner countries. \nKey Details \n\nDate: September 16\, 2026 (Wednesday)\nTime: 03:00 PM to 04:00 PM\nVenue: C402\, C. V. Raman Block\nTopic: Deeper Agreements\, Policy Uncertainty\, And Cross-Border Services Expansion\nSpeaker: Dr Banantika Datta (Assistant Professor\, Jagdish Sheth School of Management\, Bengaluru; Visiting Professor\, IIM Amritsar)
URL:https://events.srmap.edu.in/event/seminar-series-deeper-agreements-policy-uncertainty-and-cross-border-services-expansion/
LOCATION:C-402\, CV Raman Block
CATEGORIES:Departmental Events,Events,Homepage Events,Management Events,Session
ATTACH;FMTTYPE=image/png:https://events.srmap.edu.in/wp-content/uploads/2026/08/Dr-Banantika-Datta-home-page.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260919
DTEND;VALUE=DATE:20260920
DTSTAMP:20260831T135657
CREATED:20260827T084201Z
LAST-MODIFIED:20260827T084522Z
UID:146398-1789776000-1789862399@events.srmap.edu.in
SUMMARY:CODEVIUM 2026
DESCRIPTION:The Department of Computer Science and Engineering at SRM University-AP is organising “CODEVIUM 2026”\, an Inter-College Coding Olympiad under the theme “Where Algorithms Inspire Achievement”. The event features Prof. Subrata Nandi from the National Institute of Technology Durgapur. \nCompetition Tracks \n\nAlgoArena: Algorithmic Programming — Race against time to solve\, optimize\, and conquer.\nCodeCraft: Applied Programming & Software Development — Build real solutions for real-world problems.\nIntelliCode: AI & Intelligent Computing — Where intelligence meets innovation.\n\nPrize Money (Awarded Separately in Each Track) \n\n1st Prize: ₹6\,000\n2nd Prize: ₹4\,000\n3rd Prize: ₹3\,000\n\nThe competition provides a platform for college students across institutions to demonstrate problem-solving capabilities\, connect with tech enthusiasts and mentors\, and compete for cash rewards. \nKey Details \n\nDate: September 19\, 2026\nVenue: SRM University-AP\nEvent: CODEVIUM 2026 — Inter-College Coding Olympiad\nKey Guest: Prof. Subrata Nandi (National Institute of Technology Durgapur)\nOrganiser: Department of Computer Science and Engineering\, SRM University-AP\n\n 
URL:https://events.srmap.edu.in/event/codevium-2026/
LOCATION:SRM University-AP
CATEGORIES:CSE Events,Departmental Events,Events,Homepage Events
ATTACH;FMTTYPE=image/png:https://events.srmap.edu.in/wp-content/uploads/2026/08/12X7-Banner-home-page.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260922T100000
DTEND;TZID=Asia/Kolkata:20260922T110000
DTSTAMP:20260831T135657
CREATED:20260831T033458Z
LAST-MODIFIED:20260831T033458Z
UID:146442-1790071200-1790074800@events.srmap.edu.in
SUMMARY:University Distinguished Lecture - From Curiosity to Discovery — The Power of Scientific Inquiry
DESCRIPTION:SRM University-AP is hosting University Distinguished Lecture #26\, titled “From Curiosity to Discovery — The Power of Scientific Inquiry”. The session will feature Prof. Anantanarayanan Raman\, Senior Scientist (Health & Biosecurity) at the Commonwealth Scientific and Industrial Research Organisation (CSIRO)\, Floreat Park Campus\, Perth\, Australia\, as the distinguished speaker. \nThe lecture is designed to benefit students\, researchers\, and faculty members interested in scientific methodologies\, research innovation\, and the evolution of systematic inquiry. \nAbstract \nScientific inquiry’s strength and power lie in it being systematic and in the intellectual capacity to transform curiosity into a sound corpus of knowledge through observation\, testing\, and continuous iteration. This process energises efforts to distinguish fact from assumption\, solve intricate problems and convoluted challenges\, and shift towards ‘truth’ — the ‘scientific truth’. Greater clarity emerges because of newly accrued evidence. Scientific inquiry replaces conjectures with substantiations\, empowering us with a brilliant rational power to explain how the biophysical world operates and to arrive at reasoned conclusions. \nIn this presentation\, Prof. Raman will touch on the two key drivers of science — curiosity (the spark) and discovery (the fire). He will refer to two pivotal points of scientific inquiry: ‘logic’ and ‘epistemic openness’\, concluding with an analysis of how scientific inquiry has evolved and adapted under the post-modern era of globalisation. \nKey Details \n\nDate: Tuesday\, September 22\, 2026\nTime: 10:00 AM – 11:00 AM\nVenue: ALC-1\, 3rd Floor\, Homi J Bhabha Block\nTopic: From Curiosity to Discovery — The Power of Scientific Inquiry\nSpeaker: Prof. Anantanarayanan Raman (Senior Scientist\, Health & Biosecurity\, CSIRO\, Perth\, Australia
URL:https://events.srmap.edu.in/event/university-distinguished-lecture-from-curiosity-to-discovery-the-power-of-scientific-inquiry/
LOCATION:ALC 1\, Homi J Bhabha Block
CATEGORIES:Departmental Events,Events,Homepage Events,Research Events,University Distinguished Lecture
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260923T150000
DTEND;TZID=Asia/Kolkata:20260923T160000
DTSTAMP:20260831T135657
CREATED:20260825T110309Z
LAST-MODIFIED:20260827T110631Z
UID:146372-1790175600-1790179200@events.srmap.edu.in
SUMMARY:Seminar Series - India's Gig Economy: Mapping Challenges Through Last-Mile Delivery & Worker Insights
DESCRIPTION:The Paari School of Business at SRM University-AP is organising a Research Seminar titled “India’s Gig Economy: Mapping Challenges Through Last-Mile Delivery & Worker Insights”. The session will feature Dr Krishna Veer Tiwari\, Assistant Professor in Operations & Analytics at FLAME University\, Pune\, as the expert speaker. \nDr Tiwari holds a PhD in Management Science and has served as a visiting researcher at the University of St. Gallen\, BITS Pilani\, and Hiroshima University. Recipient of prestigious fellowships from the Swiss Government and the Association of Information Systems\, he brings corporate experience from organisations such as Robert Bosch\, Force Motors\, and Volvo. \nThe session is expected to benefit students\, researchers\, and faculty members interested in gig economy dynamics\, supply chain operations\, labour market economics\, and algorithmic management. \nAbstract \nWhile platform-driven delivery services have expanded India’s gig economy and created widespread employment\, they have also highlighted critical challenges regarding worker safety\, income stability\, and algorithmic control. This study investigates the operational and labour issues faced by delivery workers\, focusing on transparency and well-being. Employing a scoping review\, bibliometric mapping\, and quantitative surveys\, the research analyses dominant academic themes along with worker perceptions on earnings and working hours. Furthermore\, qualitative data gathered from semi-structured interviews with last-mile delivery personnel highlights key pain points and potential mental health impacts to inform future policy interventions. \nKey Details \n\nDate: September 23\, 2026 (Wednesday)\nTime: 03:00 PM to 04:00 PM\nVenue: C402\, C. V. Raman Block\nTopic: India’s Gig Economy: Mapping Challenges Through Last-Mile Delivery & Worker Insights\nSpeaker: Dr Krishna Veer Tiwari (Assistant Professor in Operations & Analytics\, FLAME University\, Pune)
URL:https://events.srmap.edu.in/event/seminar-series-indias-gig-economy-mapping-challenges-through-last-mile-delivery-worker-insights/
LOCATION:C-402\, CV Raman Block
CATEGORIES:Departmental Events,Events,Homepage Events,Management Events,Session
ATTACH;FMTTYPE=image/png:https://events.srmap.edu.in/wp-content/uploads/2026/08/Dr-Krishna-Veer-Tiwari-Home-page.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260924
DTEND;VALUE=DATE:20260926
DTSTAMP:20260831T135657
CREATED:20260707T113756Z
LAST-MODIFIED:20260720T035758Z
UID:146058-1790208000-1790380799@events.srmap.edu.in
SUMMARY:International Conference on Next-Generation Energy and Mobility Technologies (NGEMT - 2026)
DESCRIPTION:The Department of  Electrical and Electronics Engineering at SRM University-AP is set to host the 1st International Conference on Next-Generation Energy and Mobility Technologies (NGEMT – 2026) on September 24-25\, 2026. Convened by Dr Tarkeshwar Mahto\, alongside co-conveners Dr Somesh Vinayak Tewari and Dr Ramanjaneya Reddy U\, the conference invites prospective authors to submit original\, unpublished research. The academic discourse will focus on pioneering advancements across five distinct tracks: Smart Grids and Energy Systems; Modern Control Techniques in Energy and Mobility Solutions; Next-Gen Communication Systems for Energy and E-Mobility; AI\, IoT and Cybersecurity in Energy and Mobility; and Case Studies\, Pilots\, and Industrial Applications. \nPeer-reviewed and selected papers from the conference are planned for publication in Springer’s prestigious\, Scopus-indexed “Lecture Notes in Electrical Engineering” series. Researchers\, academicians\, and industry participants are encouraged to submit their manuscripts before the final deadline on July 15\, 2026. \nFor further details regarding the event\, fee structures\, and submission guidelines\, interested participants can contact conf.ngemt@srmap.edu.in or visit the event website.
URL:https://events.srmap.edu.in/event/next-generation-energy-and-mobility-technologies-ngemt-2026/
CATEGORIES:Departmental Events,EEE,Events,Homepage Events
ATTACH;FMTTYPE=image/png:https://events.srmap.edu.in/wp-content/uploads/2026/07/NGEMT.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260925T083000
DTEND;TZID=Asia/Kolkata:20260925T173000
DTSTAMP:20260831T135657
CREATED:20260713T025440Z
LAST-MODIFIED:20260713T025618Z
UID:146103-1790325000-1790357400@events.srmap.edu.in
SUMMARY:TERRATHON 2026 Sustainability Sprint
DESCRIPTION:The Department of Environmental Science & Engineering at SRM University-AP is organising TerraThon 2026 Sustainability Sprint\, a fast-paced sustainability hackathon designed to empower students and professionals to develop innovative solutions for real-world environmental challenges. Scheduled to take place at the APJ Abdul Kalam Auditorium\, this event invites teams of 3 to 5 members—including undergraduate and postgraduate students from all disciplines\, environmental organizations\, and sustainable technology developers—to collaborate\, learn from experts\, and transform creative ideas into actionable environmental solutions. Participants will also benefit from expert mentorship\, networking opportunities\, complimentary food and accommodation\, and a campus tour. \nChallenge Themes \n\nSmart Environmental Intelligence: Focusing on AI\, IoT\, digital sustainability\, and smart monitoring.\nWater for the Future: Addressing water treatment\, water reuse\, and solutions for tracking and removing emerging contaminants.\nClimate & Net-Zero Solutions: Exploring climate action\, carbon management\, and decarbonisation.\nSustainable Materials & Clean Energy: Dedicated to advanced materials\, energy storage\, and environmental applications.\nCircular Bioeconomy & Resource Recovery: Centered on waste valorisation\, circular economy\, and resource recovery.\n\nImportant Dates \n\nRegistration Start Date: June 30\, 2026\nRegistration Closing Date: September 15\, 2026\nEvent Date and Time: September 25\, 2026\, from 8:30 AM to 5:30 PM\n\nAn array of rewards awaits outstanding performers\, including a grand prize of ₹15\,000 for the Champion Team\, ₹10\,000 for the First Runner-Up\, and ₹5\,000 for the Second Runner-Up\, alongside specialized recognition through the Rising Sustainability Innovator Awards and the TerraThon Jury’s Choice Awards. For further coordination\, queries can be directed to the event coordinators\, Dr Nirav P. Raval\, Dr Deep Raj\, or Dr Narayanamoorthy Bhuvanendran.
URL:https://events.srmap.edu.in/event/terrathon-2026-sustainability-sprint/
LOCATION:APJ Abdul Kalam Auditorium
CATEGORIES:Departmental Events,ENVS Events,Events,Homepage Events
ATTACH;FMTTYPE=image/jpeg:https://events.srmap.edu.in/wp-content/uploads/2026/07/terrathon.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260930T150000
DTEND;TZID=Asia/Kolkata:20260930T160000
DTSTAMP:20260831T135657
CREATED:20260825T105722Z
LAST-MODIFIED:20260827T110603Z
UID:146368-1790780400-1790784000@events.srmap.edu.in
SUMMARY:Seminar Series - Role Of Brand Super-Efforts And Positive Emotions During Exogenous Brand Crisis: Macro-Meso-Micro Perspective
DESCRIPTION:The Paari School of Business at SRM University-AP is organising a Research Seminar titled “Role Of Brand Super-Efforts And Positive Emotions During Exogenous Brand Crisis: Macro-Meso-Micro Perspective”. The session will feature Dr Kalpana Chandrasekar\, former Assistant Professor of Marketing and UGC NET-JRF qualified scholar\, as the expert speaker. \nDr Chandrasekar holds a PhD in Marketing from IIT Madras\, where her research received the Best Research Thesis in Marketing (Sri N Kannan Prize 2024). An alumnus of IIM Tiruchirappalli and recipient of the Director’s Gold Medal\, she combines five years of IT industry experience with research on brand crisis\, crisis communication\, and consumer behaviour published in top management journals. \nThe session is expected to benefit students\, researchers\, and faculty members interested in marketing management\, brand strategy\, crisis communication\, and consumer behaviour. \nAbstract \nBrand management research investigating external crisis threats (e.g.\, natural\, health\, economic crises) that are not due to brand actions or associations\, are found to be sparse with little progress. Anchoring on the Stimulus-Organism-Response (S-O-R) theory\, this study aims to investigate the impact of exogenous brand crises (EBC) and brand’s responses on the affective and behavioural changes of consumers. \nFirstly\, the extensive EBC types are catalogued\, and a typology is developed (Study 1) through review of extant literature and secondary data analysis. Exploratory studies – RGT based interviews (Study 2) and collage construction (Study 3) were conducted to identify the most significant EBC and the key constructs that impact consumer purchase decisions. Based on the findings\, a multi-level approach is adapted across pervasive and localised EBC impact. Consequent quantitative studies (Study 4-6) investigated the interrelation between – brand’s ‘super-efforts’ at macro level\, community members’ brand evangelism at meso level\, their impact on consumer attitude and purchase intention at micro level. Research findings provide a comprehensive approach towards EBC management that will enable brand managers to effectively navigate through the challenges and seize the opportunities posed by the EBC. \nKey Details \n\nDate: September 30\, 2026 (Wednesday)\nTime: 03:00 PM to 04:00 PM\nVenue: Level 5\, Tiered Classroom\, Homi J Bhabha Block\nTopic: Role Of Brand Super-Efforts And Positive Emotions During Exogenous Brand Crisis: Macro-Meso-Micro Perspective\nSpeaker: Dr Kalpana Chandrasekar (Former Assistant Professor of Marketing; PhD\, IIT Madras)
URL:https://events.srmap.edu.in/event/seminar-series-role-of-brand-super-efforts-and-positive-emotions-during-exogenous-brand-crisis-macro-meso-micro-perspective/
LOCATION:Tiered Classroom\, 5th Floor\, Admin Block
CATEGORIES:Departmental Events,Events,Homepage Events,Management Events
ATTACH;FMTTYPE=image/png:https://events.srmap.edu.in/wp-content/uploads/2026/08/Dr-Kalpana-Chandrasekar-home-page.png
END:VEVENT
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