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X-WR-CALDESC:Events for SRMAP Events
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TZID:Asia/Kolkata
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Kolkata:20260309T090000
DTEND;TZID=Asia/Kolkata:20260313T170000
DTSTAMP:20260421T150939
CREATED:20260309T073148Z
LAST-MODIFIED:20260309T073148Z
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SUMMARY:Advanced Entrepreneurship Skill Development Programme
DESCRIPTION:Paari School of Business in collaboration with National Institute for Micro\, Small and Medium Enterprises (ni-msme) is organising an Advanced Entrepreneurship Skill Development Programme (A-ESDP) on Digital Marketing Tools and Analytics from March 09 to 13\, 2026. The programme is sponsored under the ESDP Scheme. \nThis programme will help participants learn new concepts from industry experts\, gain a foundational understanding of a subject or tool\, and develop job-relevant skills with hands-on projects.
URL:https://events.srmap.edu.in/event/advanced-entrepreneurship-skill-development-programme/
LOCATION:Tiered Classroom\, 5th Floor\, Admin Block
CATEGORIES:Departmental Events,Events,Homepage Events,Management Events
ATTACH;FMTTYPE=image/png:https://events.srmap.edu.in/wp-content/uploads/2026/03/Home-page-image-1-3-1.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260312T120000
DTEND;TZID=Asia/Kolkata:20260312T130000
DTSTAMP:20260421T150939
CREATED:20260312T052301Z
LAST-MODIFIED:20260312T052301Z
UID:145539-1773316800-1773320400@events.srmap.edu.in
SUMMARY:Lecture on Optimal Monetary Policy under Informality
DESCRIPTION:Paari School of Business is organising a distinguished lecture titled “Optimal Monetary Policy under Informality: A Segmented Markets Perspective” on March 12\, 2026. The lecture will be delivered by Prof. Parag Jayant Waknis\, Professor of Economics at the Easwari School of Liberal Arts (ESLA)\, SRM AP. \nAbstract \nThis paper examines optimal monetary policy in economies characterized by formal-informal sector duality\, using a model that incorporates segmentation across labor\, goods\, and financial markets. The formal sector consists of connected households and firms that trade predominantly with one another and access the formal financial system for consumption smoothing and production financing. The informal sector\, by contrast\, comprises unconnected households and firms that likewise trade primarily within their own network but rely on informal financial arrangements for the same purposes. Under this structure\, interest rate changes transmit asymmetrically: connected households absorb policy shocks directly\, while unconnected households are affected only indirectly through their trade linkages with the formal sector. Optimal monetary policy is derived as the solution to a benevolent social planner’s problem that accounts explicitly for this market segmentation. \nAbout the Speaker \nProf. Parag Jayant Waknis is a Professor of Economics at the Easwari School of Liberal Arts\, SRM University-AP\, Amaravati\, Andhra Pradesh. He is an experienced macroeconomist and monetary theorist. His research focuses on Monetary Theory and Policy\, Macroeconomics\, and the Economics of Informality. Prof. Waknis employs New Monetarist models and dynamic macroeconomic frameworks to study developing economies\, with particular emphasis on tax evasion\, demonetisation\, and the macroeconomic implications of affirmative action. He earned his Ph.D. in Economics from the University of Connecticut\, USA.
URL:https://events.srmap.edu.in/event/lecture-on-optimal-monetary-policy-under-informality/
LOCATION:Tiered Classroom\, 5th Floor\, Admin Block
CATEGORIES:Departmental Events,Events,Homepage Events,Management Events
ATTACH;FMTTYPE=image/png:https://events.srmap.edu.in/wp-content/uploads/2026/03/psb-lecture.png
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DTSTART;TZID=Asia/Kolkata:20260326T120000
DTEND;TZID=Asia/Kolkata:20260326T130000
DTSTAMP:20260421T150939
CREATED:20260312T050803Z
LAST-MODIFIED:20260312T050803Z
UID:145536-1774526400-1774530000@events.srmap.edu.in
SUMMARY:The Role of Avatars in Shaping Consumer Experiences
DESCRIPTION:Paari School of Business (PSB) is organising a distinguished lecture titled “When Technology Becomes Social: The Role of Avatars in Shaping Consumer Experiences” on March 26\, 2026. The lecture will be delivered by Dr Shashank Singh Pawar\, Assistant Professor in the Marketing area at Amrita School of Business\, Amrita Vishwa Vidyapeetham\, Kollam\, Kerala. \nAbstract \nThe rapid integration of artificial intelligence into digital environments is transforming how consumers interact with brands and services. One prominent development is the increasing use of AI- driven avatars that serve as interactive representatives of organisations in online platforms such as customer service\, digital retail\, and brand communication. Unlike traditional interfaces\, avatars function as social actors by incorporating humanlike cues that shape consumer perceptions and experiences. Their visual appearance\, humanlikeness\, and expressive behavior influence how consumers evaluate credibility\, authenticity\, and the overall relevance of interactions. Consumer responses to avatars operate through multiple psychological mechanisms. Cognitively\, avatars affect perceptions such as psychological distance and informational value\, while affectively they can evoke emotions such as warmth\, humor\, and perceived similarity. Socially\, avatars foster a sense of presence\, rapport\, and personalization that resembles interpersonal communication. Understanding these mechanisms is essential for designing avatar experiences that enhance consumer engagement and create meaningful interactions in increasingly technology-mediated marketplaces. \nAbout the Speaker \nDr Shashank Singh Pawar is an Assistant Professor in the Marketing area at Amrita School of Business\, Amrita Vishwa Vidyapeetham\, Kollam\, Kerala. He is a Fellow of Management (FPM) in Marketing from the Goa Institute of Management\, Goa\, and has over eight years of teaching experience. His research lies at the intersection of consumer behaviour\, digital marketing\, and technology-mediated service interactions\, with a particular focus on how consumers respond to AI-enabled service avatars and digital interfaces. His work has been published in Computers in Human Behaviour (ABDC A)\, and his ongoing research is under review at leading journals\, including the Journal of Business Ethics\, Journal of Service Management and Acta Psychological. His research employs rigorous methodological approaches\, including experimental research designs\, structural equation modelling\, and qualitative analysis using NVivo and MAXQDA.
URL:https://events.srmap.edu.in/event/the-role-of-avatars-in-shaping-consumer-experiences/
LOCATION:Tiered Classroom\, 5th Floor\, Admin Block
CATEGORIES:Departmental Events,Events,Homepage Events,Management Events
ATTACH;FMTTYPE=image/png:https://events.srmap.edu.in/wp-content/uploads/2026/03/psb-distinguished-lecture.png
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