SRMAP Events

The Art of Brand Communication by Mr Harish Bhardwaj
2024-03-20 14:00 - 16:00 (Asia/Kolkata) | C-502
We are pleased to announce that Paari School of Business is organising an insightful workshop and guest lecture on the topic “Communication for Branding” by renowned industry expert Mr Harish Bhardwaj, Chief Executive Officer at HUM Consulting and Co-Founder at Abhyaas Educorp. The event is scheduled to take place on March 20, 2024.
This dynamic session is designed to provide attendees with valuable insights into the critical role of communication in establishing and enhancing brand identity. Participants can look forward to gaining practical knowledge and strategies aimed at effectively leveraging communication to bolster their brand’s presence in the market.
Mr Harish Bhardwaj, a seasoned professional with extensive experience in branding and communication, will share his expertise and engage the audience through an interactive and enriching discussion. This is a unique opportunity for students, professionals, and entrepreneurs to learn from a distinguished industry leader.
The workshop and guest lecture will provide a conducive environment for learning and networking.
Don’t miss out on this chance to learn from an industry expert and improve your communication skills for branding success. Mark your calendars for March 20, 2024, and join Paari School of Business for a memorable and enriching experience.

Revolutionising the Marketing Landscape with Siddhesh Joglekar
2024-09-18 10:30 - 12:30 | C-503, C V Raman Block
In today’s constantly burgeoning business landscape, where innovation and creativity lead the path to success, marketing emerges as the cornerstone that can propel any venture into the spotlight. Recognising this potential, SRM University-AP proudly hosts the marketing genius and CEO of Programming Hub, Mr Siddesh Joglekar on campus on September 18, 2024.
Join this exciting session to learn the ins and outs of marketing with our marketing mastermind.
About the Speaker:
Siddesh Joglekar is a distinguished marketing genius and the CEO of Programming Hub, a leading provider of edtech and healthtech solutions. With a profound impact on online learning, his initiatives have reached over 40 million users globally. Joglekar brings over 14 years of digital marketing and product management experience, delivering excellence and innovation across various domains. As a visiting faculty at IIM Calcutta for six years, he has shared his expertise in digital and social media marketing, contributing significantly to the education of future leaders. Previously, he played a crucial role in BYJU’S as Vice President of Marketing, where he led omnichannel marketing initiatives and strategic partnerships. His career also includes impactful positions at People Interactive and the co-founding of Estatelister.com. Joglekar is passionate about education, technology, and entrepreneurship, and he is open to collaborations that align with his vision of creating and distributing content globally for the age group of 20-40.
Don’t miss out on this incredible opportunity to gain insights from a marketing visionary

Leadership Talk by Mr Sannu Francis
2025-02-14 11:00 - 13:00 | Mini Auditorium
The Directorate of Executive Education and Professional Studies (DEEPS) is organising a Leadership Talk on February 14, 2025. The esteemed talk will be delivered by Mr Sannu Francis, General Manager of Orient Cement on the topics “Business Communication” and “Overview of an HR Department in a Corporate.”
Business communication is essential for every organisation to succeed. It is the foundation of a business’s successful cooperation, output, and expansion. This talk will cover the significance of business communication, its different forms and sorts, and the reasons it is necessary for every firm to run smoothly.
The talk will also delve into the crucial role played by the HR Department in creating a positive company culture and raising worker productivity and engagement.
Join the session for an insightful lecture!

AMEYA’25: Are You Ready For a Challenging B-Fest?
2025-02-20 09:00 - 2025-02-21 17:00
Paari School of Business is organising the much-awaited Management Mavericks Meet, Ameya’25 on February 20-21, 2025. The fest will encompass 9 formal and 6 informal events aimed at engaging students with an expected footfall of 9000 Students, professionals, and businesses. Remarkable prizes worth Rs 1.75 Lakh await the champions of each competition and event.
This is your chance to network, showcase skills, and steer collaboration among participants.
Come join Ameya’25!
Strategise. Synergise. Succeed.
Formal Events:-

Auctor – (The Business Quiz) – The Inquirer
Innovarix – (Entrepreneurship Development) – The Change Agent
Guardian – (Human Resources) – The Employee Advocate
Aurea – (Wealth Management) – The Wealth Creator
Impresario – (Marketing) – The Marketing Maestro
Legatus – (Public Relations) – The Diplomat
Agitrus – (Best Manager) – The Skilled Leader

Informal Events:-

IPL Auction
Reel It
Open Mic/Stand Up Comedy
Biz Hunt
Mr & Ms Ameya
eSports

Events (Intermediate Level):-

Vyaparavritanta (Tell Your Business Story)
Dattanshashyeekaranam (Data Visualisation)

Media Coverage for the Event

Management Lessons from Tata Group
2025-03-26 14:00 - 15:30 | C-503, C V Raman Block
The Department of Management at SRM University-AP is organising a guest lecture on, “Management Lessons from Tata Group”. The lecture will delve into effective management policies and strategies of the Tata Group, a conglomerate known for not just its diverse business interests but also its successful and effective management strategies making it an ideal case study for aspiring managers and business leaders. The lecture will be delivered by seasoned management expert and strategist Mr Ajay Majumdar.
About the Speaker:
Mr Ajay Majumdar is an accomplished industry leader and academic with extensive experience in Human Resource Management, Industrial Engineering, and Organisational Development. His career spans over three and half decades across leading corporations like Tata Motors, Hindustan Motors, Bata India, and leading news & media conglomerate Anandabazar Group. Mr Majumdar holds a Master of Technology degree in Industrial Engineering & Management from the Indian Institute of Management, Mumbai (formerly NITIE, Mumbai). He has also worked as Visiting Faculty at leading Management institutes such as XLRI, Jamshedpur, Indian Institute of Social Welfare & Business Management (IISWBM), Kolkata, Praxis Business School, Kolkata and Calcutta Business School, Kolkata. His specialisations include Operations Management, HR, Organizational Design, Leadership, and Compensation Strategy. Mr Majumdar has also authored notable books titled Numerical Examples in Operations Research, and Jibonpurer Pathik, a book in Bengali.
The Department looks forward to welcoming all to be a part of the insightful lecture.

Guest Talk on Decoding Product Management
2025-10-24 11:30 - 12:30 | C-503, C V Raman Block
Paari School of Business is organising a Guest Lecture on “Decoding Product Management” by Mr Ram Kandarpa, Consultant, Infosys.
Mr Ram Kandarpa has 20 years+ experience in Managing Complex SAP Projects and 8 years of domain experience in Sales and Marketing. He has worked with Infosys, Tech Mahindra, Genpact, Wipro, Kirloskar Oil Engines, Videocon with Multi Culture Consultants / customers / business users.
Join the talk for an insightful session!

Success Mantra for Managers (SMM) on Upskilling in the Age of AI
2025-11-08 14:00 - 17:00 | APJ Abdul Kalam Auditorium
Paari School of Business is organising Success Mantra for Managers (SMM), an annual event on November 08, 2025 (Saturday) on the theme – “Skilling and Upskilling in the Age of AI”, assembling industry leaders to delve into insights, experiences, and provide professional guidance to students and faculty.
The event will feature a distinguished panel who will address the evolving landscape of management. The panellists participating at the SMM are:

Mr Srikanth Surampudi.Regional HR Head, TCS Hyderabad
Mr Satya Nand Jha, Partner & Chief Business Officer, Grant Thornton Bharath LLP
Mr Sudhir Subbaraman, Chief Strategy & Transformation Officer, Yuva Unstoppable
Mr Varun Sachdeva, SVP & APAC Head, NLB Services
Mrs Padma Vakkalanka, AVP Global Practice Head- Digital Engineering, Bahwan Cyber Tek
Mr Sudhir Sharma, Head of Talent Acquisition, Adani Group
Mr Srijit Maiti,Managing Principal- AI Services, LTIMindtree

Join the event to learn the evolving trends in the business-world!

Success Mantra for Managers
2026-01-22 11:00 - 13:00 | APJ Abdul Kalam Auditorium
Paari School of Business (PSB) is organising the Success Mantra for Managers on the theme “Skilling and Upskilling in the Age of AI” on January 22, 2026.
Mr P G Srinivas – Country Head- India & Int Buiss Dev, Magnetic Technologies LLC, Dr Sreedhar Nandiraju – AVP, Reliance Jio Hyderabab and Mr Kadambala Balajee Rao, SVP- People Solutions, Lockton will be the panellists for the programme with Dr Agna Fernandez, Assoc VP, NSE Academy acting as the moderator.
Join the event to learn the evolving trends in the business landscape!

Commerce & Management Education : Career Opportunities
2026-02-06 08:00 - 17:00
The Department of Commerce and Management is organising a webinar on Commerce & Management Education: Career Opportunities. The event will be led by Dr A Lakshmana Rao, Associate Professor & HOD-Commerce. The webinar will cover areas like Management education and share insights on how the knowledge of commerce and management is essential in the current.
We look forward to your active participation!

AMEYA 2026
2026-02-11 09:00 - 2026-02-12 17:00
AMEYA 2026, the flagship business fest organised by the Paari School of Business, is scheduled for February 11–12, 2026. Bringing together students and professionals from across all management specialisation, AMEYA focuses on leadership, entrepreneurship, innovation, and strategic thinking, while creating a strong platform for industry–academia interaction.
AMEYA also enables startups and organizations to engage with young talent, exchange ideas, and build long-term partnerships, making it a landmark event in the region’s academic and business ecosystem.
Featuring a dynamic mix of formal, informal events and events students for +1 students, AMEYA includes business competitions, workshops, simulations, networking sessions, panel discussions, and skill-based challenges. The fest offers a vibrant environment for learning, collaboration, and talent showcase, effectively bridging the gap between academic knowledge and real-world business practices, while equipping participants with practical insights and industry exposure.
Formal Events

Shark Tank
B-Quiz
Stock Simulation
Marketing Case Study
Best Manager

Informal Events

IPL Auction
Poster Making
Mr & Ms Ameya
E-sports
Tug of War
SmashKart

Events for +1 students

Business Idea and Its Structure
Data Visualization

Registration Fee & Details
Individual Event – ₹230/- per person
Combo Pass (excludes Esports) – ₹400/- per person
Esports event – ₹500/- per team
Platform charges and +1 Events fees – ₹ 200/-

PSB Guest Talk on India’s Digital Payments Revolution
2026-02-19 12:00 - 15:00 | C-503, C V Raman Block
Paari School of Business is organising a pre-event guest talk titled “Driving India’s Digital Payments Revolution: Ecosystem, Technology, Risks, and Policy” on 19 February 2026, aimed at preparing students and faculty for deeper engagement with India’s rapidly evolving digital finance landscape.
The session will introduce participants to key themes shaping India’s digital payments ecosystem, including technological innovations, regulatory frameworks, cybersecurity concerns, and policy developments.
The talk will be delivered by Dr Srinivas Yanamandra, Professor of Practice at Institute for Development and Research in Banking Technology (IDRBT). Drawing on his expertise in banking technology and financial systems, he will provide insights into how digital payment infrastructure is transforming financial inclusion, consumer behavior, and institutional practices in India.The talk is designed to help attendees build contextual understanding ahead of upcoming academic and industry engagements, while also offering an opportunity to interact with a domain expert and explore career and research perspectives in fintech, digital banking, and financial policy.

Talk on Internet Adoption, Gender and Productivity in Informal Firms
2026-02-26 12:00 - 13:00 | C-503, C V Raman Block
Paari School of Business (PSB) is organising an External Research Talk on “Internet Adoption, Gender and Productivity in Informal Firms in India” on February 26, 2026. The talk will be delivered by Ms Jayati Chatterjee, Research scholar at IIT Madras.
Using nationally representative data from 2010 to 2023, the study analyses the impact of internet adoption on firm productivity in India’s unorganised sector, with a particular focus on gender differences. The findings reveal that internet adoption leads to an average increase of 28 percent in firm productivity. However, a substantial gender productivity gap remains, as female-owned enterprises exhibit nearly 48 percent lower productivity compared to male-owned firms. Notably, female-led enterprises that adopt internet technology experience a 23 percent increase in productivity, which helps narrow the productivity gap relative to firms that do not adopt the internet. These results underscore the significant role of digital technology in enhancing productivity and fostering gender-inclusive growth within the informal sector.
About the Speaker
Ms Jayati Chatterjee is a research scholar in Economics at IIT Madras, specializing in development economics and industrial organisation. Her research focuses on digital technology adoption among small firms, with an emphasis on gender. Her work has been published in top peer-reviewed journals, and she has presented her research at international conferences, including those organized by the Asian Development Bank (ADB), the Asian Development Bank Institute (ADBI), and the University of Tokyo. She received the Best Paper Award at ICMM 2024, held at IIM Amritsar.

Advanced Entrepreneurship Skill Development Programme
2026-03-09 09:00 - 2026-03-13 17:00 | Tiered Classroom, 5th Floor, Admin Block
Paari School of Business in collaboration with National Institute for Micro, Small and Medium Enterprises (ni-msme) is organising an Advanced Entrepreneurship Skill Development Programme (A-ESDP) on Digital Marketing Tools and Analytics from March 09 to 13, 2026. The programme is sponsored under the ESDP Scheme.
This programme will help participants learn new concepts from industry experts, gain a foundational understanding of a subject or tool, and develop job-relevant skills with hands-on projects.

Lecture on Optimal Monetary Policy under Informality
2026-03-12 12:00 - 13:00 | Tiered Classroom, 5th Floor, Admin Block
Paari School of Business is organising a distinguished lecture titled “Optimal Monetary Policy under Informality: A Segmented Markets Perspective” on March 12, 2026. The lecture will be delivered by Prof. Parag Jayant Waknis, Professor of Economics at the Easwari School of Liberal Arts (ESLA), SRM AP.
Abstract
This paper examines optimal monetary policy in economies characterized by formal-informal sector duality, using a model that incorporates segmentation across labor, goods, and financial markets. The formal sector consists of connected households and firms that trade predominantly with one another and access the formal financial system for consumption smoothing and production financing. The informal sector, by contrast, comprises unconnected households and firms that likewise trade primarily within their own network but rely on informal financial arrangements for the same purposes. Under this structure, interest rate changes transmit asymmetrically: connected households absorb policy shocks directly, while unconnected households are affected only indirectly through their trade linkages with the formal sector. Optimal monetary policy is derived as the solution to a benevolent social planner’s problem that accounts explicitly for this market segmentation.
About the Speaker
Prof. Parag Jayant Waknis is a Professor of Economics at the Easwari School of Liberal Arts, SRM University-AP, Amaravati, Andhra Pradesh. He is an experienced macroeconomist and monetary theorist. His research focuses on Monetary Theory and Policy, Macroeconomics, and the Economics of Informality. Prof. Waknis employs New Monetarist models and dynamic macroeconomic frameworks to study developing economies, with particular emphasis on tax evasion, demonetisation, and the macroeconomic implications of affirmative action. He earned his Ph.D. in Economics from the University of Connecticut, USA.

The Role of Avatars in Shaping Consumer Experiences
2026-03-26 12:00 - 13:00 | Tiered Classroom, 5th Floor, Admin Block
Paari School of Business (PSB) is organising a distinguished lecture titled “When Technology Becomes Social: The Role of Avatars in Shaping Consumer Experiences” on March 26, 2026. The lecture will be delivered by Dr Shashank Singh Pawar, Assistant Professor in the Marketing area at Amrita School of Business, Amrita Vishwa Vidyapeetham, Kollam, Kerala.
Abstract
The rapid integration of artificial intelligence into digital environments is transforming how consumers interact with brands and services. One prominent development is the increasing use of AI- driven avatars that serve as interactive representatives of organisations in online platforms such as customer service, digital retail, and brand communication. Unlike traditional interfaces, avatars function as social actors by incorporating humanlike cues that shape consumer perceptions and experiences. Their visual appearance, humanlikeness, and expressive behavior influence how consumers evaluate credibility, authenticity, and the overall relevance of interactions. Consumer responses to avatars operate through multiple psychological mechanisms. Cognitively, avatars affect perceptions such as psychological distance and informational value, while affectively they can evoke emotions such as warmth, humor, and perceived similarity. Socially, avatars foster a sense of presence, rapport, and personalization that resembles interpersonal communication. Understanding these mechanisms is essential for designing avatar experiences that enhance consumer engagement and create meaningful interactions in increasingly technology-mediated marketplaces.
About the Speaker
Dr Shashank Singh Pawar is an Assistant Professor in the Marketing area at Amrita School of Business, Amrita Vishwa Vidyapeetham, Kollam, Kerala. He is a Fellow of Management (FPM) in Marketing from the Goa Institute of Management, Goa, and has over eight years of teaching experience. His research lies at the intersection of consumer behaviour, digital marketing, and technology-mediated service interactions, with a particular focus on how consumers respond to AI-enabled service avatars and digital interfaces. His work has been published in Computers in Human Behaviour (ABDC A), and his ongoing research is under review at leading journals, including the Journal of Business Ethics, Journal of Service Management and Acta Psychological. His research employs rigorous methodological approaches, including experimental research designs, structural equation modelling, and qualitative analysis using NVivo and MAXQDA.

Guest Talk on of Robust Static Hedging of Path-Dependent Options
2026-04-16 15:00 - 16:00 | Tiered Classroom, 5th Floor, Admin Block
Paari School of Business is organising a Guest Talk on “Robust Static Hedging of Path-Dependent Options using Martingale Optimal Transport” on April 16, 2026. The talk will be delivered by Ms Purba Banerjee, Ph.D. Scholar at the Department of Mathematics, IISc Bangalore.
Abstract
The talk will present an overview of robust static hedging approaches for path-dependent options using the framework of Martingale Optimal Transport (MOT). It will discuss how model-independent pricing and hedging can be formulated as optimization problems under martingale constraints. The session will highlight key ideas behind constructing hedging strategies that remain effective under uncertainty in the underlying asset dynamics, along with insights into theoretical foundations and practical implications in mathematical finance.
About the Speaker
Ms Purba Banerjee is a Ph.D. student in the Department of Mathematics at IISc, Bangalore under the supervision of Prof. Srikanth Iyer and Prof. Shashi Jain. Her area of research is mathematical finance with a focus on option pricing, hedging and risk optimization.
Prior to this she has done her MS in Mathematics at the Department of Mathematics, IISc as a part of the integrated Ph.D. program and her undergraduate in Mathematics honours at St. Xaviers College, Kolkata.
Today, she will present the final work of her PhD titled “Robust static hedging of path dependent options using Martingale Optimal Transport”. This is a joint work with her supervisors and is also a runner up for the BlackRock Applied Research Award 2026.
