The Paari School of Business at SRM University-AP is organising a Research Seminar titled "Role Of Brand Super-Efforts And Positive Emotions During Exogenous Brand Crisis: Macro-Meso-Micro Perspective". The session will feature Dr Kalpana Chandrasekar, former Assistant Professor of Marketing and UGC NET-JRF qualified scholar, as the expert speaker. Dr Chandrasekar holds a PhD in Marketing